AI Photo Booth - Lenovo Smarter AI for All

OVERVIEW

See how Lenovo leveraged their focus on Generative AI to create a custom AI Photo Booth brand activation for an OOH campaign - Smarter AI for All

client

Lenovo

LOCATION

London, United Kingdom

DATE

Dec, 2024

Lenovo AI Photo booth brand activation

What We Did

This AI photo booth brand activation was a little more complex than your average project:

Outdoor.

Gesture controlled.

x3 different format outputs.

In November, in London.

Commissioned by the creative events agency TBA Plc, the transformational AI Photo booth was the central activation feature of this challenging and groundbreaking OOH campaign by Lenovo.

We built 6 different 'every day heroes' of work archetypes rather than fantastical themes to reflect the use of AI in everyday professions.

A departure from the typical fantasy fare, but challenging in its own way.

Have you experienced the future of AI yet?

At Lenovo, we believe AI should be for everyone, and our Smarter AI For All brand experience is bringing that vision to life.

As we wrap up our incredible activation at Canary Wharf, we’re excited to share that next stop is Victoria!

The Lenovo Portal offers a fully immersive, 360-degree journey where visitors can explore the transformative power of AI.

Using gesture-controlled technology, step into six different industries, generate a custom AI image, and experience how Lenovo’s solutions are shaping smarter ways of working and living.

Guests also walk away with a printed version of their AI creation and a Lenovo-branded tote bag.

Here’s where to find us:

📍 Canary Wharf: Nov 26–27

📍 Victoria: Dec 4–5

📍 Waterloo: Dec 10–11🕢 7:30 AM – 7:30 PM

Check out the video here

And more details about Lenovo's AI solutions here

Participants engaged with the AI photo booth during the event.

The campaign generated organic impressions on LinkedIn.

A total unique AI portraits were created.

Registrations for the booth reached within the first 8 hours of launch.
Lenovo AI Photo booth brand activation - Smarter AI for All image results

Testimonial