AI Photo booth Case Study - F1 Team Hospitality, Brand Engagement

What We Did

Motorsport Paddock Club Engagement

‍

In July 2023, our custom AI photo booth embarked on a global tour, kicking off its journey with a prestigious F1 team’s Hospitality engagement at the renowned Paddock Club.

A Visionary Commission

Snapmatic was entrusted by the Motorsport brand experience agency Velocity with the task of providing a guest interactive engagement befitting the exclusive F1 team’s Paddock club premium experience.

Tailoring Image Outputs

This deployment posed a unique challenge – tailoring image outputs with specific and meticulously controlled elements.

This work is currently under embargo, and so we’ve included some example outputs to represent the work that we undertook during this process in it’s place.

Raising the Bar

This project pushed our boundaries as we combined AI with fixed image elements to create outputs that exceeded all expectations. We believe these outputs represent the pinnacle of our achievements to date.

This case study underscores our commitment to pushing the envelope of innovation, creating tailored experiences that resonate with the brand's identity and provide guests with an immersive and memorable engagement in the world of F1 hospitality.

‍

337

Participants engaged with the AI photo booth during the event.

952

The campaign generated organic impressions on LinkedIn.

1968

A total unique AI portraits were created.

100

Registrations for the booth reached within the first 8 hours of launch.

Testimonial

“We’ve never had an interactive as engaging as this. It created a lot of conversations and guests loved the experience. We even had a queue a few times over the weekend.”

—

Andy B, Velocity