Photo Booth - Fanzone Activation

The mission

When last-minute changes threw a wrench into the Mission Impossible-themed F1 activation, we faced a big challenge - an empty stand, a graphic, and a looming live event. Snapmatic AI was asked to step in and create an engaging photographic activations for the Sports experience agency, Velocity Experience.

The Call to Action

On the Monday, just a week before the live event, we received the call to action. Our mission: devise a captivating activation to fill the void. With limited time and challenging conditions - a 2.5m ceiling height, a semi-outdoor environment, and a tight deadline - the odds were stacked against us.

Inspiration Strikes

We found inspiration in an iconic image of Tom Cruise hanging onto the back of a train. Despite the technical hurdles, we knew it was the key to success.

Creating the Experience

1. On-Site Mockups: We began by mocking up some shots in the workshop, but most of the work had to be done onsite.
2. AI Magic: To insert the subject into place, we utilized the Snapmatic AI background removal service. We provided an overlay to help users line themselves up for the shot.
3. Guidance: An overhead relay screen allowed users to align themselves for the perfect shot, with a brand ambassador guiding them through the experience.
4. Perfecting the Look: To harmonize the captured image with the background, we applied a film grain filter, creating a seamless blend.

The Big Reveal

The results were displayed on the screen, and users scanned the QR code for their digital takeaway.

A Physical Connection

The key to the success of this activation was its physicality. Participants engaged in an activity that aligned perfectly with the ethos of the Mission Impossible series, receiving a relevant and memorable digital takeaway.

This case study showcases how we turned adversity into an opportunity, demonstrating our ability to deliver engaging activations even in the most challenging circumstances. It's a testament to our dedication to creating immersive brand experiences that leave a lasting impact.

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